Nathalie SAINT MARCEL
The Mountain Cluster: a collective organization at the service of economic development and attractiveness for tourists
How did a group of French mountain specialist companies get organized in order to promote French excellence internationally with regard to the development of tourist areas in the mountains? The presentation highlights the agile organization of companies and stakeholders involved in training and research as well as institutions to stimulate the marketing of innovations, using the expertise of more than 200 experts in this very special field.
With a double degree in International Business and Foreign Languages, Nathalie SAINT-MARCEL worked at export departments of several companies. She was also part of the International Department of Chamber of Commerce from Savoie in France. She integrated the Industrial Cluster Mountain in 2005 after a MBA degree focused on Sport Companies. Nathalie SAINT-MARCEL is now Deputy Director of this Cluster, specialized on the development of the Mountain French Tourism Sector.