Local innovation and global integration : a collaborative approach in the innovation ecosystem in Brazil
The innovation activities of multinational companies that operate in emerging countries require thinking about their integration in local innovation ecosystems. In Brazil, the cooperation of subsidiaries with local partnerships positively influences the next generation of innovations with fewer risks and lower investments, especially through the pooling of knowledge and skills. We have noted that these subsidiaries are developing local innovations with strong potential for transfer towards the global market through an inversed innovation process.
Cristiane STAINSACK is an expert in Innovation Management with professional experience in the Brazilian industrial ecosystem. She is currently preparing her PhD in Business at the University Paris Dauphine, France. She is also an active member of the French-Brazilian Chamber of Commerce and contributes to its development.