Christophe MIDLER

Innovating backwards: strategy and design for a frugal world

The implementation of innovation strategies that are appropriate for high-growth emerging markets is a major challenge for companies but it raises many questions: How can these strategies of frugal supply be implemented in more traditional businesses? What organization and methodologies of design can be used to adapt products to local needs, when design standards are conceived for mature markets? What are the issues and the methods for cooperating with local industrialists? The presentation addresses these issues in light of an emblematic case: the
Kwid project of the Renault-Nissan Alliance for emerging countries.

Professor Christophe MIDLER is a Research Director at the CNRS and is Innovation Management Professor at the Ecole polytechnique. He specializes in research on project management, innovation strategy and R&D organization. His numerous publications on these topics include the books: “L’auto qui n’existait pas”, “The Logan Epic”, “Management de l’innovation et globalisation” and “Rethinking Innovation and Design for Emerging Markets”.