A Long Strange Trip: How Music Influenced Open and Collaborative Innovation

Music influences our culture, morals, and emotions. Music has also influenced how we innovate. Using music as our lens and our study of IBM’s Innovation Jams, we will go on a long, strange trip to understand how the music genre of a jamband has influenced how we open and collaboratively innovate.

Steve Diaso is a professor of management at Katie Tiedemann College of Business, University of South Florida, St. Petersburg, USA. He introduces many innovative education methods and his research is focused on untraditional aspects of collaborative innovation management.